Client: Local Association
Program: Urban action to improve a deprived public space in downtown Madrid
Scope: Design, strategy management and implementation
In contrast to traditional problem-solving methods for reactivating degraded public spaces in historical centers, we believe other forms of intervention are possible without spending vast amounts of money, time, and energy. We focus on low-cost actions capable of generating responses and reactions from residents. A self-produced revitalization process where citizens play an active role in the creation of public space.
This proposal shows and tests new notions of neighborhood connectivity, developed to have a positive effect on everyday life through the creation of a new, temporary urban scene (Beach on Plaza de la Luna).