Urban. Social. Design. Three words that describe our dedication: the urban context, the social approach, and the design understood as an action, an interaction, and a tool for transformation. Understanding types of behaviour and processes at different levels is crucial.
Creativity is a network. In a globalized world, creativity is the capacity to connect things innovatively and thus we understand that the protagonist of the creative process is not just a team but an open and multi-layered design network.
Community first. Cities are created and maintained by people for people, and urban development only makes sense when the community cares about it. We work to empower the communities to drive the projects that affect them, so social relevance is guaranteed.
Going glocal. Just as cities have residents and visitors, and planning is made at different scales, every urban project is born in a constant movement between the direct experience and specificity of the local context, and the global, shared flow of information and knowledge.
Accepting –and managing– conflict. Participation, like conversation, means letting all the points of view be raised and listened to. Public debate only makes sense if all the stakeholders are involved. Every project affecting the city has to deal with both opposition and support, consensus and contradiction.
Assuming complexity. Encompassing the complexity of the urban environment requires simplifying it. Instead, we prefer to admit its vast character and understand our work as a thin layer –with limited and, at times, unpredictable effects– carefully inserted into that complexity.
Learning by doing. Our experience grows through practice. We know what we can do, and we challenge ourselves to do what we think we should be doing. We solve the unexpected issues as we move, and then we take our lesson from the process and the results.
Planning… and being flexible. Urban development is what happens in the city while others try to plan it. We think ahead, make our dispositions, but we are always ready for reality to change our plans… mostly for the better. Rigidity kills opportunity, participation and urban life.
Embracing transdisciplinarity: We assume that our role as professionals is evolving, disciplinary bonds are loosening, urban projects are complex, and circumstances are continuously changing. This requires open-minded professionals, flexible enough to adapt their roles and skills and to use unusual tools.
Technology as a social tool: Today’s technology enables us to better relate and interact with each other and with the surrounding environment. As the digital-physical divide narrows and the possibilities multiply, it becomes an increasingly significant element in urban social life.
Keeping it open: Open means transparent, accessible, inclusive, collaborative, modifiable, reproducible. Open means more people can be part of it and benefit from it. These are the attributes that define a project made for the common good.