DIAGRAMA workspaces-03

NEW WORKSPACE AND RETAIL DESIGN

RIYADH (SAUDI ARABIA)

Client: Tech company
Date: 2015
Status: Shortlisted proposal
Program: coworking and retail spaces for an innovative startup
Scope: Concept, interior design, physical and digital strategy

On the occasion of the development of this proposal we explored the possibilities of contemporary workspace and how the digital layer influences the physical configuration, enhancing and multiplying the possibilities. Our research focused on the following challenges:
How can architectural, physical work space, aided by its digital equivalent through hybrid interfaces, incorporate those emerging ways in order to support further exploration?
How can we, architects/designers, provide the best built environment for these emerging impulses to become fully developed?

Our philosophical approach divided the subject into three main spheres of research:
+ The Physical Sphere
Understanding the contemporary workspace as an innovative and experimental balance between design (size, material, color, behaviour, structure, relative position between elements,…) and conditioning (hygrothermal comfort, privacy, noise levels, lighting,…) to be implemented so as to be responsive and truly supportive.
+ The Digital Sphere
We focused on the digital “cloud” associated to each space to enable experimental environments, unprecedented interactions and ways of communicating, or wider, faster, more open-access to knowledge. We considered the digital sphere in workspaces as a unique open environment, extremely user-friendly, flexible and customised according to the specific circumstances it will be used for: supporting internal work, influencing digital marketing strategies, involving customers and external visitors, instigating social activities.
+ Physical-Digital Interaction
We design spaces that enable the best interaction between users relying on a physical comfortand the digital layer. We focus our work on how mutual management, communication, control, connection and interaction can work between the physical and the digital. This specifically involves physical interfaces that operate on the digital side and digital interfaces that influence the physical space.

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