LA NOCHE DE LOS NIÑOS

LA NOCHE DE LOS NIÑOS

MADRID (ES)

Client: Intermediae Matadero
Date: 2010
Status: On going
Programme: Participation in the cultural event “La Noche en Blanco”.
Scope: Design, management and launching of the website lanochedelosninos.org

Web platform www.lanochedelosniños.org to exchange used toys between kids.

Ecosistema Urbano organized this urban action dedicated to children with the idea of creating a meeting event where they could exchange used toys, as a sustainable, efficient and fun way to make new friends. Children became actors and spectators at a time. Each child who brought a toy took another in return, chosen by himself.

Also the social network www.lanochedelosninos.org was launched as a web platform for sharing toys between children in Madrid. The site allows children to know the donor of his toy, meet new friends from their own neighborhood, and provide parents with opportunities to expand their social relations.

Related links:

Aplicación online de intercambio de juguetes: www.lanochedelosniños.org
Posts on our blog: www.ecosistemaurbano.com
Event on Matadero Madrid website
Notice on Mentes Abiertas