Client: Intermediae Matadero
Programme: Participation in the cultural event “La Noche en Blanco”.
Scope: Design, management, and launching of the website lanochedelosninos.org
Web platform www.lanochedelosniños.org to exchange used toys between kids.
Ecosistema Urbano organized this urban action dedicated to children with the idea of creating a meeting event where they could exchange used toys, as a sustainable, efficient and fun way to make new friends. Children became actors and spectators at a time. Each child who brought a toy took another in return, chosen by himself.
Also, the social network www.lanochedelosninos.org was launched as a web platform for sharing toys between children in Madrid. The site allows children to know the donor of his toy, meet new friends from their own neighborhood, and provide parents with opportunities to expand their social relations.